A recent survey by YouGov shows that 2 in 5 Australians are actively trying to reduce meat consumption, with a growing proportion adopting alternative diets including little to no meat, compared to research published in January.
The survey – which covers a national sample of 1,039 Australian residents – shows that 66% of consumers consider themselves meat eaters, while roughly 19% identified as ‘flexitarians’. Only 6% reported that they adopt a fully plant-based diet.
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In terms of generational eating behaviours, the report showed that Baby Boomers were significantly more likely to regularly consume meat, while respondents from the Millennials and Gen X groups were more likely to adopt a fully plant-based diet.
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Notably, the survey showed plant-based diets were significantly more popular in Victoria, with one in ten consumers in the region having adopted a fully plant-based diet.
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Taste was shown to be the top consideration for consumers when deciding what to eat, followed by price and then how healthy the food is. However, health was noted a top consideration among a larger proportion of flexitarians.
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