The NSW government will subsidise up to 12 businesses to exhibit at the southern hemisphere’s largest food trade fair, Fine Food Australia.
Taking place at the Melbourne Convention and Exhibition Centre from 5 to 8 September 2022, Fine Food is expecting to welcome over 26,000 trade visitors from over 50 countries.
The state government is encouraging local businesses to exhibit in the show’s Flavours of NSW zone, offering up to 12 businesses $5,000 each to go towards exhibition costs.
Lindsay Cohen, Associate Director Industry Development at Investment NSW, said the show is a great opportunity for start-ups, including those in the plant-based and alternative protein sector, to connect with domestic and international buyers and distributors.
“The Flavours of NSW zone at this year’s Fine Food Australia in Melbourne will feature niche, premium and high-growth potential food and beverages made in NSW,” Cohen told Future Alternative.
“There are great export opportunities and developing markets for the alternative protein sector. This means that up-and-coming NSW businesses in this space, who otherwise couldn’t afford the expense of travelling to Melbourne and exhibiting at the show, are perfectly suited to exhibit in the zone and are encouraged to apply for the NSW government’s $5,000 subsidy.”
Subsidy recipients will also attend a Trade Show Readiness and Marketing Workshop in Sydney, be included in the NSW government’s promotional marketing material and have direct access on-site to NSW government agency representatives.
To be eligible, applicants must:
- be a small, niche and premium food and beverage business
- manufacture commercial food or beverage products in NSW from mostly domestic sources
- Have at least two staff to work at the event booth from 5 to 8 September
- Be willing and able to travel to Sydney approximately six weeks before Fine Food Australia for the pre-event workshop.