The Peters Drumstick brand has added a plant-based product to its iconic range.

The Drumstick Plant Based Classic Vanilla ice cream is topped with chocolate and peanuts, encased in a wafer cone.

Tara Cook, Drumstick senior brand manager, said “As more people move towards a plant-based diet/lifestyle, it is important that we create something that everyone can enjoy without compromising on taste or texture.

“Ice cream is a summer staple and something all Aussies look forward to on a hot summer’s day so it was important for us to create something that everyone can enjoy and that genuinely tastes great. We’re excited to see how consumers respond to this new addition.”

The Drumstick Plant Based Classic Vanilla is now available in all major supermarkets.

To stay up-to-date on the latest industry headlines, sign up to Future Alternative’s enewsletter.

Posted on:

Leave a comment

Your email address will not be published. Required fields are marked *