Plant-based snack brand, Fancy Plants, is running a special Earth Day campaign that will see it handing out thousands of its products in Sydney and Melbourne.
Earth Day is an annual event, taking place on 22 April, allowing individuals and businesses to demonstrate their support for environmental protection.
This year, Fancy Plants will be promoting plant-based diets by offering free samples to the public at Bondi Beach and Federation Square, while also teaming up with The Tree Project.
Fancy Plants founder, John Foss, said “Being a brand that cares about the environment, we decided to team up with The Tree Project to give Australians a chance to lower their carbon footprint by planting trees on their behalf. We firmly believe that living sustainably should be fun and that is why we’re launching this partnership in conjunction with our ‘Plants for the Planet’ tour to allow people to give back to the planet in a delicious and fun way.”
A Fancy Plants dessert van will pop up at Bondi on 20 April (11am-3pm) and Federation Square on 22 April (11am-6pm), handing out over 20,000 of its Silky Pot, Ride Pud and Chia Pod products. On these days, consumers can also join the Fancy Plants x The Three Project’s Plants for the Planet program, which will see at least 5,000 trees planted.
Fancy Plants is a partner of global organisation 1% for the Planet, that sees one percent of all sales going back to social and environmental groups, and they have a goal to become B-Corp certified.
The brand launched in major supermarkets and independents across Australia in October 2020.