Food Frontier has revealed its new branding, representing the alt protein think tank’s “growing scope and impact.”

The fresh new look is accompanied by a new website, which showcases Food Frontier’s resources, including videos, industry reports and press releases. It also provides a comprehensive overview of the alternative protein industry and the opportunity it represents to the economy, environment and public health.

Jane Sydenham-Clarke, who recently took over from founder Thomas King as CEO of Food Frontier, said the new branding comes as Australia’s alt protein industry continues to grow, with the number of companies in the sector jumping from 4 to 40 over the past five years.

Food Frontier’s new branding.

“Our organisation has grown in lockstep with the expanding ecosystem of alternative proteins pioneers in our region, and as we reach a tipping point in the sector’s expansion, it’s a great moment to introduce our new brand and digital presence,” she said.

“It’s wonderful to launch this new brand and website that smartly represent Food Frontier’s leadership in driving catalytic, collective impact as we continue our mission towards a nutritious, sustainable and diversified food supply.”

The new brand was created by Biggie Smalls, and the website was designed by Rock Agency, a B Corp certified digital agency.

Listen to our podcast episode with Jane Sydenham-Clarke below.

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