Burger brand, Huxtaburger, has launched a limited edition burger to celebrate the international day of cannabis pride, featuring a plant-based BUDS patty.
The Mary Jane burger was officially launched at 4.20pm on April 20, an unofficial albeit internationally acknowledged day for cannabis pride.
Available for one week from 20 April, the Mary Jane comprises a BUDS plant-based patty, a rocket and fennel salad, a hemp seed oil-based dressing, tomato, red onion, a plant-based herb mayo and hemp seeds.
“We’ve found the best tasting plant-based protein on the market with BUDS, as well as a brand that shares our passion to execute exciting products and marketing campaigns,” said Adam Katsonis, brand and marketing manager of Huxtaburger.
BUDS is operated by All G Foods, which earlier this year secured a multi-million dollar investment from W23, Woolworths’ venture capital fund. Its partnership with Huxtaburger follows a similar announcement last month, with Betty’s Burgers incorporating a BUDS patty in its new Classic Plant burger.