As part of a new data and technology recruitment campaign, IKEA will serve 3D printed plant-based meatballs to a number of hopeful applicants.

The global furniture and homewares brand is expected to offer more than 150 technology and innovation roles across Europe this year, and as part of a new recruitment campaign, Taste the Future, that launched on 1 February, IKEA will aim to attract a diverse range of tech talent through unique and thought-provoking job interviews.

For some applicants, this will involve tasting plant-based meatballs prepared by a 3D printer. Meatballs are an iconic inclusion on IKEA’s menu, and in line with its commitment to offer 50 percent plant-based main meals by 2025, customers can now choose between plant-based alternatives or traditional meatballs.

There are no plans to put 3D printed meatballs on IKEA menus, however, with the experiment conducted purely for company’s recruitment campaign.

“IKEA is at the start of a journey to embrace data and technology to become more affordable, accessible and sustainable in an omnichannel environment. Naturally people with imagination will play a big role in that quest. So here we’re looking for people who want to create a better everyday life with us. This campaign is a great way to start the conversation,” said Inter IKEA Group CIO, Pascal Pauwels, who added that the company is looking for “down-to-earth data scientists, future architects, cyber guardians, unboxed engineers and common sense-makers.”

IKEA’s 2025 food commitments:

  • 50 percent of main meals will be plant-based
  • 80 percent of main meals will be non-red meat
  • 80 percent of all packaged food will be plant-based
  • 80 percent of all main meals will meet IKEA’s internal criteria for healthier food.

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