The Kraft Heinz Not Company announced the first plant-based Oscar Mayer hot dogs and sausage offerings. 

The joint venture said in a statement that the NotHotDogs and NotSausages – which are available in Bratwurst and Italian sausage flavours – aim to meet consumer demand for plant-based versions of hot dogs and sausages, a space that The Kraft Heinz Not Company said remains underdeveloped.

Kraft launches company’s first plant-based hot dogs and sausages.
Image via The Kraft Heinz Not Company.

CEO of The Kraft Heinz Not Company, Lucho Lopez-May, said: “We know people are hungry for plant-based meat options from brands they know and trust. In launching the joint venture’s first product in the plant-based meat category, we saw an opportunity to satisfy these consumer cravings, leveraging NotCo’s revolutionary AI technology and the power, equity, and legacy of the Oscar Mayer brand.”

The hot dog and sausage launch is the latest in the company’s continued expansion of its plant-based portfolio, which includes the recently released KRAFT NotMac&Cheese along with NotCheese Slices and NotMayo. 

The Kraft Heinz Not Company said it plans to scale into additional categories and that it recently began its international expansion.

Plant-based meat on supermarket shelves.
Plant-based meat products in an Australia supermarket.

The global plant-based sausage market is expected to record a 26.5% CAGR by 2033, according to the latest industry data. Among the factors that have heretofore held the market back are a higher price point and taste and texture that has yet to capture the experience of conventional meat sausages.  

The data also showed that while North America and Europe currently lead the plant-based sausages market, the Asia Pacific market including Australia and New Zealand is also growing rapidly as more companies enter the market and consumer awareness of plant-based products increases.

To stay up-to-date on the latest industry headlines, sign up to Future Alternative’s enewsletter.

Posted on:

Leave a comment

Your email address will not be published. Required fields are marked *