Queensland-based infant formula start-up, Sprout Organic, has entered a new distribution deal with Australian Pharmaceutical Industries (API), expanding its reach and availability through the networks of Soul Pattinson and Priceline Pharmacies.

“This partnership is a testament to our commitment to making plant-based and allergy-friendly nutrition accessible to as many families as possible. We are excited to see our products on the shelves of these respected pharmacies and contribute to the wellbeing of Aussie kids,” said Sel Berdie, Founder and CEO of Sprout Organic.

“With the combined efforts of Sprout Organic and API Group, families across Australia will have easier access to plant-based and allergy-friendly choices,” said Taran Sohal, Baby Category Manager, API Group.

Sprout Organic, which claims to be the “first-to-market” in vegan and organic infant formula, recently announced it was running a crowdfunding campaign on Birchal, with funds primarily to be used to accelerate the brand’s international growth, following its recent launch into Malaysia and Saudi Arabia. The fund drive, which targeted a maximum $1.5 million, closes on 31 August. 

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