Impossible Foods has debuted its first plant-based hot dog product.
Following a soft launch in New York City in early December, the Impossible Beef Hot Dogs are set to arrive in U.S. restaurants and groceries in 2024.
According to a press release from the company, Impossible Hot Dogs contain 50% less total and saturated fat than a leading brand of animal beef hot dog served in restaurants along with 12 grams of protein and 0 milligrams cholesterol.
Impossible added that unlike conventional meat-based hot dogs, the franks contain no added or synthetic nitrates or nitrites, instead using only those naturally occurring in cultured celery powder.
The company also said the Impossible Hot Dogs account for 84% less greenhouse gas emissions, 77% less water, and 83% less land than an animal beef hot dog.
“Hot dogs are an undeniably classic part of American culture and not to mention, they’re a burger’s best friend. It’s long been a priority to add them to our product portfolio” said Peter McGuinness, CEO and President of Impossible Foods. “Our adaptation replicates that quintessential hot dog taste, while offering consumers a nutrient-dense product that’s better for the planet.”
The plant-based hot dogs mark the seventh new product to be released by Impossible in the last 12 months, with its flagship Impossible Beef product remaining the top-selling plant-based meat product in the U.S. by dollar sales and volume.
Impossible Foods entered the Australia and New Zealand market in 2021 but hit a small roadblock in early 2023 when its plant-based chicken nuggets were found to contain calcium pantothenate – an ingredient not permitted under Australian food safety rules. A form of vitamin B5 that occurs naturally in many foods but can cause health implications if consumed in excess, the ingredient was detected during a random test conducted by the Department of Agriculture, Forestries and Fisheries last January.
Impossible Foods has yet to announce its plans for launching the plant-based hot dogs in ANZ.