The alternative protein discussion is coming to the inaugural SXSW Sydney in the form of an expert panel session coordinated by the NSW Government.

The ‘Meet the Meat Makers and Taste The Future’ panel at NSW House will invite some of Australia’s leading alt protein companies and experts to discuss the opportunities and challenges facing the industry, such as how to meet increasing demand, managing technological development, and sourcing a skilled workforce, among other topics.

The panellists will include: Food Frontier Founder Thomas King, Vow CEO George Peppou, Harvest B Co-founder & CEO Kristi Riordan, and ProForm Foods Executive Director Matthew Dunn.

The session will take place at NSW House, located at the Collider Space at 477 Pitt St, Sydney, on Wednesday 18th October from 11:00 am to 12:30 pm. Guests will also be able to sample plant-based and alt protein foods from Harvest B, ProForm Foods, Circle Harvest and Compassion Creamery during the session.

Future Alternative spoke to Lindsay Cohen, Associate Director Advanced Manufacturing and Agrifood at Investment NSW, about the government’s goals for the session.

“What we’re particularly interested in is reaching out to the tech industry to see to what extent traditional tech talent from areas such as fintech, insurtech, edtech, cyber and gaming can ultimately be recruited into the alternative proteins industry or the agtech space.”

Cohen added that Investment NSW hopes that the panel’s success will make alt proteins a regular component of SXSW and other related events in the future.

SXSW is slated to run in Sydney for the next ten years.  

“SXSW is renowned for showcasing cutting-edge innovation, so having alternative proteins on the program is an obvious choice. With Australia leading our region in protein innovation, it’s only fitting that some of our top plant-based and cultivated meat company founders are on stage at the first SXSW in APAC—the first one outside of the US, in fact! NSW has a lot to showcase in this space,” said Thomas King. 

Those interested in attending the NSW House panel session may register for free here.

Those interested in attending multiple SXSW Sydney events and receiving preferential entry at NSW House events may register at

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